Every marketing idea below has worked for us.
They’re all free or inexpensive, creative (not the usual boring ideas), and things that pretty much any business can do.
Here’s the list:
Write blog posts that rank and convert
Get video views from Google
Get included on “best x in y” lists
Turn your customers into walking billboards
Get interviewed on podcasts
Tap into other brands’ audiences
Use smart targeting to get more Quora views
Convert unlinked mentions to backlinks
Translate your site into other languages
Piggyback on big sites to rank
Repurpose existing content
Create a “versus” page
Send your product for reviews
Share barebones posts on Reddit
Capture featured snippets
Nurture your fans in a Facebook group
Do things differently
1. Write blog posts that rank and convert
The Ahrefs blog drives ~380,000 monthly organic visits and sends a ton of sign-ups for our tools.
This is a deliberate part of our content marketing strategy: to write about topics that people are searching for in Google and tie them back to our product.
How do you do this?
First, you need to find topics that people are searching for in Google. The easiest way to do this is to use a free keyword research tool like Keyword Generator.
Enter a relevant topic and it’ll show you up to 150 keyword ideas and their estimated monthly search volumes. For example, if you sell tea online, you might want to enter terms like “tea” or “tea leaves.”
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
SIDENOTE. KD refers to keyword difficulty. Learn more about this concept here.
Eyeball the list to see if any of them are a good match for your site. Generally speaking, the higher the search volume, the more organic traffic you can get from ranking high in Google.
You’ll then have to score each topic by ‘business value,’ which is essentially just how well you can pitch your product or service in the content.
Here’s the scoring criteria we use for our own blog posts:
Score What is means Example
3 Our product is an irreplaceable solution to the problem. “how to rank higher on google” - because it’s hard to do that without a toolset like Ahrefs.
2 Our product helps quite a bit, but it isn’t essential to solving the problem. “SEO tips” - because some tips aren’t possible without our product, but others are.
1 Our product can only be mentioned fleetingly. “marketing ideas” - because SEO is one of many marketing ideas, and Ahrefs helps with that.
0 There’s absolutely no way to mention our product. “social media marketing” - because that isn’t something Ahrefs helps with.
The goal here is to find topics with high search traffic potential and high ‘business value.’
Recommended reading: How to Do Keyword Research for SEO (Beginner’s Guide)