Don't Make Me Think - Don't make users think, don't make users make complex decisions It took a few hours to read the book "Don't Make Me Think", which is really beneficial for a beginner + layman like me. The whole book has always followed whatsapp database the characteristics of foreign books, no unnecessary nonsense, full of practicality, ease and reality. It is not a simple accumulation of ideas and disgusting lectures, but just a way of thinking through many examples - Don't Make Me Think - Don't Make Me Think . For me, at least in the future, when I look at the page design, I can bring a little more thought, which is enough. 1. Thought: Why not make users whatsapp database think Some people say that it is painful to have too few choices. Some people say that the more choices you have, the more painful it is. Is it better to have more choices, or less choices?
I want to say, of course, the shorter the time for making choices, the better. Don’t make users think, make decisions decisively. The instinct of whatsapp database fear of loss makes users always like to weigh the pros and cons when making a decision, so that they spend more time on decision-making. In fact, users like no-thinking options. When there are multiple options, people can't bear to pass up any one opportunity, even if the opportunity has no value whatsapp database scrambling to keep multiple options, often forget to work on what really matters; two options with roughly the same appeal Making a choice is the hardest. Everyone faces countless decisions every day in life, so what is the force behind our decisions?
The answer is predictable irrationality. There is a rational economic man assumption in traditional economics – everyone wants whatsapp database to get the maximum benefit with as little effort as possible. In fact, rational behavior rarely occurs in real society, most of human behavior is irrational, and human consumption behavior is often affected by the surrounding environment (time, amount of information, goals, interests, reference objects, others). whatsapp database People make choices not based on their absolute worth, but their relative worth—what they get and what they give up. Irrational behavior is not erratic, but regular, systematic, and predictable.