Here are some of the automation issues that could harm your campaign: Appearing like a robot Personality is what drives social engagement . That flawed grammar, those occasional typos — it looks like they were created by a human who composed the tweet on the fly via their iPhone. With too many automated tweets, you risk sounding like a robot, especially if your tweets were written at leisure - followers can usually tell what's spontaneous or not. There's something disconnected and formulaic about the tweets that were composed earlier and should pop up at times. Too many automated tweets could make you sound dry and robotic . Not recommended if your goal is to generate user engagement. What to do: Don't automate all your tweets.
Also use the platform for real-time engagement with people. Bring your true self to the party whenever possible! Advertising Continue hair masking service reading below PR disasters You schedule a tweet for a particular time and you obviously don't know what's going to be trending at that time. If there's a tragic story in the air, your tweet runs the risk of sounding out of place and insensitive. ISIS bombed another city in Europe. People are horrified. There is widespread outrage on Twitter. There are plenty of other things people want to talk about since everyone is (rightly) worried about our collective future. And then appears a series of your tweets in the space of a few hours.
Something like "Check out my new ebook!" or an image of your team having fun in Hawaii. Obviously, this is the wrong time and can make you appear insensitive or unaware of the world, which is not a good thing in an age of cultural connectivity, unprecedented awareness and a instant access to information from around the world. Sure, it wasn't intentional on your part, but perception is everything. What to do about it: the moment there is a big development like the one mentioned above, just wait for the automated tweets. But this is only possible when you are already aware of the latest news and the time difference between areas can make it difficult.