so ignore this at your peril. Percentage increase in referral traffic Increase in the percentage of sponsorship conversions Percentage increase in engagement metrics (bounce, pages, time) Brand impact Improved search visibility equals improved overall visibility – advertising by any other name. So we should also look at increased brand search traffic and brand mentions and the correlation to the work you do. Percentage increase in branded search traffic Increased percentage of brand mentions Link Building KPIs Links are still one of
the big three metrics for improving search engine visibility, and links (plus content) are often the main tangible part of a long-term SEO campaign. Therefore, we must always show the total number of links, links from authority sites and links from fax number list highly relevant sites. These will typically be pulled from our Link Wishlist and should be customized to your client's industry. Total links created Number of links from authority sites Number of links from relevant sites Lead Generation KPIs Leads are a key part of your overall digital
marketing, but lead classification and the sales funnel are becoming increasingly complex. As such, we must seek to measure the impact of our SEO efforts on lead generation, whether that be social signups, newsletter subscriptions, or any other downloads or lead generation. specific to your business. Increase in percentage of newsletter signups Increase in the percentage of followers / likes on social networks, etc. Company-specific lead generation goals (data sheets, white papers, etc.) Really talk to your customer