They look very similar, although there are slight differences. As I explained to you at the beginning, with remarketing we launch recurring advertising, and it does not always require prior action from the user. However, retargeting is activated after the potential customer performs an action , interacting with us. That is, retargeting works as a trigger for remarketing. An example of remarketing would be to carry out a promotional campaign or a new launch to the people on our list, without them having done anything before.
An example of retargeting would be if our buyer person needs to visit a specific landing on our website, watch a video or do an Internet search before showing them the advertisement. To do retargeting correctly, the different pixels of the different platforms or tools are used. The pixels monitor the behavior Latest Mailing Database of each person , to show them the necessary content at all times. What types of remarketing are there? Although it can be done in many ways, I am going to name here the most used and that work best: dynamic remarketing Here we have to create ads by testing different combinations between titles, texts, creatives and calls to action , so that the platform itself decides which combination works best.
It does so through Artificial Intelligence. It is perfect for when we are starting out and we are not sure what type of ads will work best for cold audiences. Standard Remarketing Ads Unlike dynamic ads, these ads already have a concrete structure defined. With an image, a title, a message and a call to action. In order for them to work well for us, we need to be clear about who our buyer persona is and what kind of message we have to show them depending on the phase of the funnel they are in. Remarketing in mobile applications Google and Facebook are the most appropriate platforms to carry out this type of remarketing, since both have the possibility of showing advertising in the developers' applications.