Just like using remarketing on Google Ads, email marketing is a perfect way to bring the visitor back to your webshop. Shopping cartFor example, you can remind visitors the shopping cart, but then left your webshop, via e-mail. During their visit doubts arose about the (possible) purchase. You want to remove this doubt as much as possible by clearly depicting all the advantages of the product. In addition, show the contents of the abandoned shopping cart and let the visitor return to the filled abandoned shopping cart with a single click.
The times of your email You prefer to send this e-mail as soon as possible. Sending a first email within 30 minutes of cart abandonment is great timing. reminder after 48 hours. After a week you can send a final reminder. It is wise to keep a close eye on the statistics of the phone number list same these e-mails. For example, test with different interval times to see if and at what time the visitor actually returns. In addition, the time a visitor spends in your webshop often implies the level of interest. If someone visits several pages and stays in the webshop for some time, chances are that they are seriously interested in making a purchase. Benefits and discount By keeping track of which pages someone has visited (linked to the e-mail address with which the visitor is logged.
You can compose an inspiring e-mail based on those pages visited. Mention the benefits of the products on those pages again, combined with the USPs of your webshop. a discount code, which is only valid for a few days. 3. Kick-ass segmentation: find out the brand preference Many people are loyal to certain brands. A well-known example is the Apple fan base: people with an iPhone generally do not make the switch to a smartphone from another brand so quickly. Almost all products sold through web shops are proprietary.