On the one hand professional product or company branding not only gives you a tailwind as a salesperson but usually higher sums flow in BB than in BC. This means that it is twice as important here that your brand inspires trust and seriousness. This also means that you as a salesperson have to represent % the branding of your company – be it in the form of price lists one-pagers presentations etc. In addition good BB branding in BB sales also means the highest level of professionalism and commitment. quick tips for successful branding in BB Here are quick tips on how to successfully build your BB brand and later sell it: Write down your company vision and the key points of your BB brand.
Choose a document that everyone in the company can access at any time. Think about who you specifically want to address with your BB brand. What does your ideal customer Latest Mailing Database profile look like? Who do you want to connect with? Who do you want to win as a customer? Create concrete profiles! Regularly put your branding to the test – for example with AB tests of landing pages or ads. This not only helps you to decide if you are unsure how far your BB brand can go but also contributes to a better understanding of the target group. Take your employees on board with you.
How did they perceive your brand in the application process ? How do they perceive your brand now? What feedback do customers or prospects give? Use every opportunity to get valuable feedback. Ask employees to represent your brand externally. Your colleagues are not only the face of your BB brand at trade fairs. They are also quickly associated with the brand on social media in interviews or podcasts. Sit down with them at a table and think about what you want to transport. What is personal branding in BB and how does it push your BB sales.