This increase, therefore, ensures that Whatsapp Mobile Number List the (potential) customer is easier to reach on social channels. The more time they spend online, the more opportunities you have as an organization to get their attention. Research agency Statista did a similar survey worldwide into online media consumption and this resulted Whatsapp Mobile Number List in an increase of 21% when it comes to the use of social media channels. So we are more online, which makes it easier to achieve a lot of views. But what about the costs? Also read: This is how you remain visible as an entrepreneur on Instagram in corona time [5 examples] Facebook reaches lowest CPM in ages Besides the online media use of the consumer, another important factor of Whatsapp Mobile Number List your campaign result is what the competition is doing.
Facebook, not only your industry peers are Whatsapp Mobile Number List competitors. You compete with organizations that are currently advertising to the same target group. This battle will be fought through an auction on Facebook where the Whatsapp Mobile Number List winner will be determined based on three factors: bid Estimated Action Rates Ad Quality If you want to know more about what exactly happens during the auction, I refer you to Facebook. The offer For now I will focus on one part of the auction, the bid. You can set the bid in Facebook in many ways. You can opt for an automatic bid where Facebook tries to achieve the best results at the lowest Whatsapp Mobile Number List possible cost. But you can also opt for a manual bid where you bid more than the competitor.
The less competition at the auction, the Whatsapp Mobile Number List less likely it is that the price at the auction will be pushed up by other organizations. Are there now fewer companies that advertise on Facebook? Facebook itself said the following about this in their Q1 report of 2020: We experienced a significant reduction in the demand Whatsapp Mobile Number List for advertising, as well as a related decline in the pricing of our ads, over the last three weeks of the first quarter of 2020. At the end of March, Facebook saw a significant decrease in companies that advertise, and therefore also in their advertising prices. It is estimated that about 30% of Whatsapp Mobile Number List advertising revenue comes from the travel and film industry. You can imagine that those sectors have put all marketing budgets on the back burner.